Public Relations: what does it mean?


I once said that I want to be a copywriter or publicist. Actually at that time, I’m just aware  that this work would give me competitive salary. But now, I know why and what makes this career or any advertising, marketing, and public relations firm’ services truly important for all.  Incidentally, I met people from AMPR Publicity and Communications, Inc rel=”nofollow”. which was part of  Blogapalooza  last September. Because of them I revisited my old  views on  public relations.

PR: Press Release and Public  Relations

Compare to news writing, ang paggawa  ng press release at galaw sa public relations ay bias. Dahil may hilig naman talaga ako sa pababasa ng newspaper at magazine – madali ma-recognize kung ang isang article ay isang promotional campaign.  Humahanga ako sa mga gumagawa  ng ganito especially if na-tempt ako na basahin kahit alam kong tungkol lang naman ito sa real estate,  memorial plan or health plan.  Ibig sabihin lang ay apart from giving information on features of the company, nabibigyan ako ng  tips and inspiration.

Mabigat na trabaho rin ang Public Relations  dahil kung  tama ang understanding  ko  in this field you don’t only give massive information, but gusto mo ring um-appeal sa tiwala ng publiko  with or without your products/ services.  AMPR does this approach for a decade now- so wow! I check their services kasama doon ay ang Media Relations ( print, broadcast, press invitation, digital ( social networking), Editorial services ( article development, event scripts, and broadcast exposure spiels ), and  Events Planning  & Management. Halos complete package ang kaya nilang i-deliver at  base sa  hilera ng clients nila, isa sa sila sa pinagkakatiwalaan sa ganitong industriya.

 

 Malakas ang PR or Ma-PR (Public Relations)

Eco-friendly campaign

Eco-friendly campaign

Nakakarinig ka na ba o nakabasa ng linyang “Ma-PR”?  Puwedeng may positive and negative meaning ito pero generally dapat plus factor kapag ma- PR ka.  Ibig sabihin ay malakas ka sa tao dahil mahusay ang iyong public relations o pakikitungo sa tao.

May mga kompanyang kulang na kulang sa PR na hindi nila alam kaya bagsak ang kanilang negosyo at mahina. Iba rin kasi ang Public Relations sa advertising.  Hindi lahat ng 45-seconder TV ads sa primetime slot ay sure na  sisikat ang brand.  In fact, most of the long lasting brands and companies rely on good Public Relations.

Pansin n’yo ba ang yung mga nagbibigay ng donasyon sa mga nasalanta o nagkakaroon ng gift giving tuwing Pasko?  Those are kinds of good PR campaigns pero may isang nakakalimutan ang mga companies when it comes to  maintaining good shots sa lahat. Ano?  Iyon ay ang mahusay na pakikitungo sa kanilang mga empleyado. Alam mo yung hindi ka lang binibigyan ng competitive salary at mahusay na benefits, pinapadama rin sa iyo ng company  yung alaga ka nila sa pagkakaroon ng events like sports fest,  tree planting or outing.   Imagine this,  malaki nga ang isang company pero lahat ng makausap mo na empleyado ay puro reklamo ang sinasabi. Bad PR na kaagad yun at doble pa.

Another thing sa  pagkakaroon ng mahusay na PR ay damage control. Sabihin na natin na may the moves ang ilang firms as in honest mistakes lang.  I suggest,  mag-hire sila ng PR firm na makakatulong para maiba ang pananaw nila sa publiko o ng publiko sa kanila.

Patalastas

Well hopefully malakas ang aking PR personally and virtually. Mabuhay!



About Hitokirihoshi

Slasher Star: passionate Content Creator, grade 1 Digital Marketer, on-the-go Filipina, progressive Technopreneur, frugal Traveler, nurtured Cinephile, Music lover, abstract Crafter, Digital Nomad, Millennial Baby, Multipotentialite, and Yuccie?

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